The Business of Radio

37 / 48

CELEBRATING RADIO | WORLD RADIO DAY 2016 | 37
BROADCASTERS | THE BUSINESS OF RADIO
RADIO TAIWAN INTERNATIONAL
KEY CONTACT INFORMATION
WEBER LAI
President
TRAVIS W.K. SUN
Vice President
Tel: 886-2-28856168*755
FRANK LAI
Specialist officer
Tel: 886-2-28856168*755
RADIO TAIWAN INTERNATIONAL
No. 55, Bei An Rd.,
Taipei 10462,
Taiwan, R.O.C.
Tel: 886-2-28856168
PROFILE
Radio Taiwan International (RTI)
broadcasts worldwide from the
Republic of China on Taiwan. It is
one of the world's oldest radio
stations, broadcasting news and
programmes in 13 languages to the
rest of the world. Offering a wide
variety of programmes spanning
from Mandarin Chinese lessons to
Taiwanese history, Radio Taiwan
International gives listeners the
opportunity to become acquainted
with the unique experience of
Taiwan.
The radio station was established
by the Kuomintang (KMT)
government as the Central
Broadcasting System (CBS) in
Nanjing, China, in 1928. During the
Japanese invasion in 1937, CBS
moved with the government to a
new location in Hankou, and then
to Chongqing, to continue
broadcasting. After the end of
WWII, the station returned along
with the Kuomintang government
to Nanjing.
For the next 60 years, the Central
Broadcasting System persevered,
continuing to broadcast on behalf
of the nation, sharing information
about Taiwan with the rest of the
world.
PROGRAMMES
RTI concentrates on major
developments in Taiwan, including
politics, culture, and so on.
AUDIENCE
We broadcast on shortwave to the
world and on the Internet as well.
Estimated audiences are 5.5 million.
Our languages and targets
RTI broadcasts in thirteen
languages. Four are commonly
used in Taiwan including
Mandarin Chinese, Taiwanese
or Fujian Dialect, Hakka, and
Cantonese.
RTI also broadcasts in nine
foreign languages including
English, Japanese, Indonesian,
Thai, Vietnamese, Spanish,
German, French and Russian
Year of launch
1928
Funding source
RTI is a government-sponsored
radio station
Weber Lai, President of RTI (right) at the station’s Taipei
headquarters with AIB chief executive Simon Spanswick