The Business of Radio

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CELEBRATING RADIO | WORLD RADIO DAY 2016 | 35
BROADCASTERS | THE BUSINESS OF RADIO
RADIO ROMANIA INTERNATIONAL
PARENT ORGANISATION RADIO ROMANIA (SOCIETATEA ROMÂNă DE RADIODIFUZIUNE)
KEY CONTACT INFORMATION
EUGEN COJOCARIU
Head of Radio Romania International
+40 21 319 05 16
RADIO ROMANIA INTERNATIONAL
60-64 General Berthelot Street
Bucharest
010165
Romania
+4021.319.05.16
IN BRIEF
Radio Romania International tells you almost everything
about Romania and Romanians in 12 languages!
On air, online, social media...
WEB TRAFFIC
3,405,000 sessions (2015), 3,157,600 unique users (2015)
PROFILE
Radio Romania International (RRI)
is part of the Romanian public
radio broadcaster, Radio Romania
(Societatea Română de
Radiodifuziune). Radio Romania
International has two types of
public: Romanians living abroad
and foreign citizens interested in
Romania and its region. RRI is a
bridge with Romanians and
Macedo-Romanians all over the
world. At the same time, RRI‘s goal
is to build an information bridge
between Romania, our
geographical space and our foreign
audience from the target areas. The
station has the legal mision to make
Romania better known and to
spread Romanian values, from all
areas, all over the world.
SERVICES
30, 60 and 120 minutes long
programmes aiming at promoting
the image of Romania, its domestic
and foreign policy. Broadcasting
means: short waves (37 hours/day),
analogue and digital (DRM –
Digital Radio Mondiale), Internet
(54 hours/day, at live
streaming and on demand – a
selection of shows for 7 days; apps
in GooglePlay and AppStore),
different online platforms (i.e.
Seenow), landline and mobile
phone in the USA and Mexico
(programmes in Romanian,
English, Spanish, Chinese, Macedo-
Romanian dialect), at selected local
partners (on air and online), social
media (profiles on 12 content
sharing platforms: Facebook,
YouTube, Twitter, Google+,
SoundCloud, Instagram, Pinterest,
Flickr, LinkedIn, Tumblr,
Vkontakte, Sina Weibo)
KEY PROGRAMMES
News, reports, features, press
review, magazines, debates, vox
pops, have your say – in all
languages.
and New Zealand, anglophone
African countries, francophone
African countries
Other key facts
Founded in early 1930s
54 hours of programmes/day
155 staff, including native
speakers
Member of AIB, CIBAR, Comunita
Radio televisiva Italofona, DRM
Supporter
Involved in European funded
editorial projects such as
EuranetPlus
Our languages
Romanian, English, French,
German, Spanish, Russian,
Arabic, Chinese, Italian,
Ukrainian, Serbian, Macedo-
Romanian dialect
Target countries
Europe, Maghreb, Mashrek,
European Russia, Far East
Russia, Eastern and Western
Coast of North America,
Central and South America,
China, India, Pakistan,
Bangladesh, Japan, Australia