The Business of Radio

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CELEBRATING RADIO | WORLD RADIO DAY 2016 | 23
BROADCASTERS | THE BUSINESS OF RADIO
ABC REGIONAL
KEY CONTACT INFORMATION
FIONA REYNOLDS
Director, ABC Regional
ABC REGIONAL
ABC Southbank Centre
120 Southbank Boulevard
Southbank VIC 3006
PROFILE
ABC Regional is the Australian
Broadcasting Corporation’s newest
division, formed in mid-2015.
Its vision is to be the champion
of regional voices in Australian
conversations, culture and stories
by delivering outstanding content,
services and activities to reflect and
develop regional communities and
enrich national conversations.
ABC Regional team members are
in 48 locations across the country
and its services include:
• Local radio programming
• Locality websites offering a mix
of news and feature stories
• 16 stations streaming online
• Nationally broadcast radio
programmes like Australia All Over
and Saturday Night Country
• Nationally-broadcast TV
programmes like Landline and Back
Roads
• The Country Hour and
reporting on
the latest issues and news in
Australia’s mining and agricultural
industries
Regional staff also collaborate
with colleagues in other ABC
divisions, providing content for
television news and the ABC’s
digital platforms. To deliver this,
ABC Regional draws on the skills
of over 400 staff:
• Radio broadcasters: breakfast,
mornings and drive teams
• Radio and digital content makers
• Rural reporters
• Cross-media reporters
• ABC Open producers
• News Reporters
ABC Regional’s commitment is to:
• Tell the stories of its audiences,
both to local communities and
nationally on broadcast and digital
platforms
• Provide specialist content (past
12 months):
o 1500+ arts stories
o 750+ health stories
o 300+ Indigenous stories
o 5000+ rural stories
o 300+ science stories
• Providing emergency coverage in
time of fire, flood, cyclone or other
natural disaster, both while
emergencies are happening and
during the recovery phase
• Opportunities for audience
interaction, collaboration and
contribution to ABC Regional
services through social media and
the ABC Open audience
engagement project
TARGET AUDIENCE
ABC Regional’s audience
includes the 7.7 million people
living outside the greater capital
cities of Australia from large
regional cities like the Gold
Coast and Newcastle through to
locations like Broome and
Longreach.
ABC Regional’s audience includes
the more than 520,000 people
who live in remote and very
remote parts of the country. It
also aims to share content with
audiences across regions and
nationally.
PARENT ORGANISATION ABC (AUSTRALIAN BROADCASTING CORPORATION)