Page 3 - AIB | The Chanel | Issue 2 2012

ISSUE 2 2012 | CONTENTS
THIS ISSUE
FOCUS
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REGULARS
21 INSTALLED IN 4 HOURS
Indian DTH platform Tata Sky does things others only dream of – we speak to
Chief Content and Business Development Officer Nicola Bamford
24 MULTIPLE MARKETS
Marcel Fenez, Head of PwC's Global Media Practice and Chairman of CASBAA, is
emphatic: Asia Pacific is not a market, it's multiple markets
29 THINK GLOBALLY, ACT LOCALLY
I-Media's Amitabh Srivastava advice to companies setting up base in India
32 THE 2012 AIBS
The categories, the judges, the sponsors and how you can be part of the big
awards night on 7 November
34 GAME CHANGER
Arjan Hoekstra about his approach for growing Eurosport's channels in Asia-
Pacific and what's left to conquer
37 ASIAN TV STAR
Television continues to shine brightly in Asia, says MPA's Aravind Venugopal in his
overview of the region
40 FOUR SCREEN STRATEGY
The direction Malcolm Fried is taking as Head of Bloomberg TV, EMEA, while
moving to attract a wider consumer audience
42 TALENT SIDEKICK
Dick Rempt of Talents Media on how 'Holland's Got Talent' added a social TV
layer to an existing format
44 PARTNERS, NOT CLIENTS
SatLink's David Hochner on trends in content transmission and on staying
competitive in an impressive field of global players
46 THE NEXT DIGITAL TRANSITION
Robert Bell of the WTA says transmission service providers are bullish
47 REBRANDING S4M
Rebranding an established company is never easy – Manfred Heinen on how
S4M became arvato Systems S4M
48 CLEVER SOLUTIONS
RRsat's Lior Rival expects great things from IPTV/Internet TV and finds demand
for niche programming is still growing
50 THE €15BN CONTENT SPEND
Did you know that European broadcasters reinvest up to 50% of revenues back into
content? Ross Biggam of ACT has the details
52 ON TARGET
With its relaunch Germany's Deutsche Welle squares up to competition
worldwide – DG Erik Bettermann outlines the new strategic focus
55 COMMUNICATION CHALLENGE ID
Gerry Power and Klara Debeljak of InterMedia Europe share insight from their
research into how to optimise engagement among key target audiences
58 SHOWING LEADERSHIP
New Director General Michael McEwen says at times of rapid change NABA has
a special responsibility
55
ASIA & INDIA
A look at key players and
trends in some of the most
dynamic media markets of
the world
06 MEDIA MARKETS
16 AIB INTERVIEW Anthony Rose, Co-founder & CTO, zeebox
27 PROFILE Mihai Gadea, CEO, Antena 3
28 AIB NEWS
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