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ClipJOCKEY for MDR
German public broadcaster MDR
has opted for a campus licence
of S4M’s ClipJOCKEY system for
all its sites.
The studio production tool
covers all workflows in TV
control rooms, allows journalists
to work throughout within a file-
based environment and offers
MDR’s users a variety of new
features and functions.
For instance, the system
supports all MDR server
platforms, administers several
active playlists simultaneously,
provides a time-delayed playout
of video material while it is still
recorded, and it enables users to
import ingest lists in different
formats (ALE, EDL).
Separately, Dutch media
company RTL Nederland has
chosen S4M’s Cross Media Sales
System S4AdSales for the
management of all airtime sales
related tasks.
08
|
ISSUE 2 2009
|
THE CHANNEL
THE CHANNEL
|
MEDIA MARKETS
Mobile rollout
in China
Warning: not so fast
GlobeCast
plus NETIA
The GSMA reports that Chinese
vendors are the big winners in
China Mobile's third-round 3G
network expansion tender worth
US$1.26bn. ZTE has won 34% of
the deal for the latest supply of
TD-SCDMA kit, Huawei 22% and
Datang 21%. China Mobile, the
world's largest mobile operator,
is buying equipment for its
39,000 base stations in 200
Chinese cities, expanding its
network coverage to 70% of the
country. The tender is part of a
rollout of 3G networks in the
country that is valued at
US$58.5bn through 2011 by
China Mobile and smaller rivals
China Telecom and China
Unicom.
China Mobile will invest
US$10.25bn in building and
upgrading its networks and
promoting the use of its 3G
services in the country's vast
rural areas over the next three
years, with at least 98% of the
country's more than 5m natural
villages covered by the time the
plan is complete.
GlobeCast has joined forces with
recently acquired subsidiary
NETIA to showcase the group’s
integrated solutions across the
whole broadcast chain with a
shared stand (1.B40) at this
year’s IBC. GlobeCast and NETIA
will demonstrate the progression
of content from contribution to
playout and delivery using a
broad selection of products and
services including GlobeCast’s
Content Exchange, NETIA’s
Hypercast Warehouse as well as
GlobeCast’s playout and delivery
services.
The demonstration highlights
the group’s new position as an
integrator of broadcast technology
and a leading service provider.
The France Telecom company,
which has recently expanded its
worldwide fibre and satellite
network, will also be highlighting
its solutions for rights and non-
rights holders at 2010’s major
sporting events, as well as its
new direct access to major cities
with the expansion of its next-
generation global fibre ring into
Jordan Media City (JMC) in
Amman and Munich in Germany.
It seems that the digital flood of
24-hour rolling news and
infotainment is putting our
primitive grey matter under such
stress that we can no longer
think wisely or empathise with
others. Recent research
suggests that humans, exposed
to increasing numbers of
updates, web gossip, e-mails,
alerts, Twitters and advertisements,
have reached a point where the
digital world we have created has
begun to outpace our neurons’
processing abilities.
The result is that our data-
numbed brains increasingly say
“whatever” to the world’s troubles.
We need to take relaxing breaks
from our daily data-browsing or
risk becoming ethically numbed
by it all. One fear is that habitual
rapid media-browsing can,
ironically, block our ability to
develop wisdom - it prevents
people from having an opportunity
to digest the information, match
it with culturally resonant reactions
and then execute well-considered
behavioural responses.
Technology is making
quantum leaps, but the human
brain's attention levels are finite.
The primitive fear centre in the
brain operates in terms of fight
or flight. Information overload
makes it feel under threat and it
shuts down higher brain regions
IN BRIEF
FASHIONABLE HD
RRsat Global
Communications Network,
winner of the WTA's
Independent Teleport
Operator of the Year Award
for 2009, is providing uplink
and connectivity services for
the new Fashion TV Paris
HD channel - FTV HD, over
North America and to DISH
Network via the Galaxy-19
satellite. In April the
company launched RRsat
Global Internet TV, a global,
managed, end-to-end TV
service solution, which
delivers TV from
broadcasters anywhere in
the world to viewers
throughout the world, for
viewing on TV screens, PCs
and mobile devices, using
the Internet.
RFI WEBAWARD
Radio France Internationale,
along with France 24, is
launching its first Web
Documentary Award for the
most original subject that
makes the most innovative
use of multimedia tools.
Entries should use a
combination of photos,
texts, sound and video and
have an interactive dimension.
The prize is €8,000 and the
RFI-France 24 trophy which
will be presented by an
international jury in Perpignan
at the end of August.
TRANSFORM
Specialist media consultancy
Media Asset Capital is
seeing an upturn in interest
from broadcasters looking
for help with transformation
projects. Graham Sharp, the
company's Director
responsible for
Transformation Services
says as broadcasters
grapple with both the
recession and the
underlying changes to the
media market they are
looking to radically rethink
the processes and costs of
production to ensure their
future viability. Sharp says
transformation is rapidly
becoming MAC's biggest
area of new business.
that deal with empathy. You end
up less likely to support others
— but because you feel stressed,
you want to be supported by the
people around you. Everyone is
demanding support and not
giving it. The irony of high-speed
modern mass communication is
that no one is actually
communicating.