CELEBRATING RADIO
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WORLD RADIO DAY 2016
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03
GUNDA CANNON
EDITOR
ASPECIALAIBPUBLICATIONMARKINGWORLDRADIODAY2016
THE BUSINESS
OF RADIO
Thepowerofradio
Keyplayers
Touching billions around theworld every day
The $25bn global industry
AIBMembersdelivernews,
educationandentertainment
Howradioremainsrelevant
andsuccessful inthedigitalage
Celebrating Radio
is published by AIB, the
Association for InternationalBroadcasting
AIB is a not-for-profit, non-governmental
organisation that represents, promotes and
supports itsmembers
Through this magazine and its online publications
AIB reaches in excess of 26,000 people working in
electronicmedia globally: media executives,
producers, editors, journalists, technical directors,
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Talk to us to explore how AIB can help you reach the
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AIB
PO Box 141 | Cranbrook | TN17 9AJ | United Kingdom
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+44 (0) 20 7993 2557
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contactaib@aib.org.ukW
www.aib.org.ukCHIEF EXECUTIVE
Simon Spanswick
E
simon.spanswick@aib.org.ukEDITOR
Gunda Cannon
E
gunda.cannon@aib.org.ukADVERTISING
TomWragg
Business Development Director
E
tom.wragg@aib.org.ukDIRECTOR, ASIA & HEAD OF SPORT
John Barton
Business Development Director
E
john.barton@aib.org.ukREGIONAL HEAD | SOUTH ASIA
Amitabh Srivastava
E
amitabh.srivastava@aib.org.ukCOORDINATOR, AIB SECRETARIAT & THE AIBS
Clare Dance
E
clare.dance@aib.org.ukThe views and opinions expressed in this publication
are not necessarily those of AIB. The publisher
accepts no responsibility for errors, omissions or
the consequences thereof
Copyright
© 2016 Association for International
Broadcasting
Radio is the world’s oldest electronic mass medium
and it remains central to billions of people’s lives
around the world. Radio informs, entertains and
educates them throughout the day and night.
Radio has a range of unique attributes. Among them is
radio’s immediacy and intimacy, encouraging a one-to-
one relationship between listener and presenter that no
other medium can match. In many countries, radio is
empowering, delivering education and information
that’s relevant to audiences.
Radio is also big business. Ofcom, the UK media
regulator, suggests that in 16 out of 18 countries it
studied, radio revenue has increased every year since
2010. The regulator goes on to say that in 2014,
global radio revenues totalled £28.1bn (around
US$40bn), with a growth noted each year since 2010.
These increasing global revenues demonstrate clearly
that radio is a significant industry that is maintaining
– and growing – its important, central place in the
global media marketplace.
So radio is very much alive and we at the Association
for International Broadcasting feel that it is important
to mark World Radio Day 2016. A number of the
AIB’s Members operate radio services, reaching
domestic or international audiences. They touch
people every day, with news, information and
entertainment. In some parts of the world, they
provide a lifeline to people in need – in refugee camps,
for example, where sources of news and information
are severely limited.
Radio continues to evolve, as audiences’ expectations
increase and the need for information grows. This
booklet reports on some of the work that AIB
Members are doing in radio across the planet and
provides data on their services.
If by chance you thought radio was ‘old hat’, you will
be surprised how varied and up-to-the-minute it
actually is.
And if you ever get stranded anywhere remote, be sure
to have a radio about your person!
WELCOME
Radio is big
business,
maintaining
and growing its
global
revenues
”
“
WELCOME
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THE BUSINESS OF RADIO