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itself. Just a few months after the

production started, more than 100

local heroes have been portrayed –

ready to inspire other youngsters

among DW's almost 50 million

weekly users from Africa – most of

them radio listeners.

AFGHANISTANNEEDS RADIO

Meanwhile in Afghanistan, DW

distributes content in Dari and

Pashto via the Internet and social

media, but also puts a strong focus

on radio broadcasts. Despite all

efforts in education, a considerable

number of Afghans still aren't able

to read and write, among them also

political, social and military leaders

as well as personalities with a

notable impact on public opinion,

e.g. "elders", tribal and communal

leaders. This important target

group for radio dwells

predominantly in regional sub

centers and in the countryside.

Furthermore, in this social

environment, women are still often

excluded from even basic education

and many of them are not allowed

to leave their homes. For them,

radio is often the only way to

gather information. TV use is

rising, but TV cannot be used in the

frequent periods of electricity

outages. In these times only

battery-powered radios are a

reliable alternative.

DW's radio programmes target

social groups with low educational

background as well as listeners

with high educational background

and a deep understanding of

domestic and international affairs,

who see in DW an alternative

source of information and opinion

to other TV and radio stations in

the country.

LOCAL CORRESPONDENTS

The daily one-hour radio

programming in Dari and Pashto,

the two official languages in

Afghanistan, is broadcast in the

local prime time (18.00-19.00 Kabul

time) via short wave, FM partners

and via rented frequencies on an

FM transmitter in the capital.

Therefore, the programmes are

widely known in the country.

24 correspondents all over

Afghanistan contribute to the

quality of the programmes with

their expertise in their respective

areas of reporting. Sound bites,

contacts and quotes provided by

correspondents from even remote

areas are a valuable contribution to

the coverage on Afghanistan also in

DW's German- and English-

language programming.

The FM partners of DW in

Afghanistan include nationwide

operating broadcasters like Ariana

and Arakozia as well as 16 regional

FM partners rebroadcasting the

educational series

Learning by Ear

.

Learning by Ear

deals with social

problems occurring in Afghanistan,

like violence in families, forced

marriages, etc. Furthermore, news

bulletins of three to five minutes

duration are produced by DW in

Dari und Pashto and broadcast by

Ariana FM and regional Pashto FM

stations in the eastern Afghanistan

province of Nangahar bordering

Pakistan, an area under increasing

threat from so-called IS and

affiliated groups. These stations

broadcast the news bulletins in

their regular news programme.

DW's radio programming for

Afghanistan – 30 minutes in each

language – includes news,

interviews and reports on current

affairs plus a daily radio magazine

tackling issues from culture, science

and environment, sports to social

affairs, women and there’s an

important magazine focusing on

reconstruction.

The latter has a tangible impact

on the communities. The

reconstruction magazine presents

development achievements on both

local and regional levels and portraits

of

Local Heroes

, personalities who

strive to improve the situation in

their communities but are rarely

noticed or portrayed by the media.

n

DW Heromobile

searching for

stories on the

streets of Accra

DW’s

Crime

Fighters

series is

popular

throughout Africa

DW prog-

rammes

tackle

social

problems

as well as

delivering

reliable

news

AFRICA & AFGHANISTAN

|

THE BUSINESS OF RADIO

CELEBRATING RADIO

|

WORLD RADIO DAY 2016

|

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