Globecast creates managed OTT services using market-leading technologies
Globecast has today announced details of its multiple OTT service delivery packages, developing three distinct packages to ensure high quality deployment, cost-effectively: OTT Live; OTT VoD; and OTT Live-to-VoD. Globecast provides either end-to-end or modular solutions, both of which can be easily and quickly deployed.
OTT – over-the-top – video delivery is a dominant industry trend and Globecast has structured its packages and modularity to reflect industry requirements. OTT Live is for simulcast delivery of linear channels; OTT VoD ingests individual programme assets into the online video platform for VOD services and delivers the content over the Internet; and OTT Live-to-VoD creates a VOD package from entire linear channels.
Depending on the precise nature of the service and the broadcaster’s commercial aims, content can be viewed on iOS and Android devices, connected TVs and PCs. Live content can be monetised with advertisements with support for any VAST or VPAID server. In-player content payment is also available as an option, supported by an easy-to-use subscriber management console.
Sonia Missul, OTT Product Manager, Globecast, says, “We are able to target all kinds of customers: big broadcasters with complex requirements where we can integrate our technology with existing infrastructure if required; to smaller customers who need end-to-end solutions that can be quickly deployed. Our customers can then satisfy audience demand for content when they want it, where they want it. Our OTT services allow broadcasters to increase their audience and monetise that reach. Our OTT solutions benefit from our powerful heritage across the broadcast market.”
As well as deploying its own expertise and existing infrastructure, Globecast has selected leading technology suppliers to create these premium quality, cost-effective OTT distribution packages. Globecast has partnered with Akamai as its preferred CDN supplier. Akamai is a leading provider of cloud services for delivering, optimising and securing online content and business applications. At the core of the company’s solutions is the Akamai Intelligent Platform™ providing extensive reach across the world.
Kaltura is supplying its OVP and app technologies as well as providing the video management (metadata, catalogue creation) layer of the solution. Anevia is supplying its Viamotion Plus solutions suite that interoperates with all transcoders currently available. Globecast is deploying technology from Thomson Video Networks and Elemental to provide transcoding solutions for linear and non-linear content.
This combination of equipment also meets two further requirements outlined by Globecast as high priority for its OTT infrastructure: massive scalability to support future service delivery and the support of new formats like HEVC and Dash.
Missul says, “Globecast has looked very closely at the rapidly expanding OTT market developing a clear understanding of the deployment challenges. The technical and business solutions that we’ve created allow broadcasters and other content providers to concentrate on what they do best: develop quality content and strong brands.” (Source: Press release)