Confederations Cup daily radio bulletins for AIB members

AIB is offering its members access to daily 3′ bulletins from the Fifa Confederations Cup that opens in Brazil in June.

Produced by AIB partner Between the Posts Productions, Bulletin from Brazil will be available in two versions – one for audiences in Africa and the other for audiences across Asia and the Pacific.

With match reports, interviews with key players and more features, Bulletin from Brazil will deliver the flavour of the competition to English-language audiences across the world.

The programming is part of an expansion of AIB’s activities in the sport broadcasting genre that started with activities around the Olympic Games in London. AIB is now working on a number of initiatives on behalf of its members around the world that will deliver ever increasing value to them.

For more information about Bulletin from Brazil, talk to Edward Wilkinson at the AIB head office.

40% of the world have not heard of climate change

The YouTube video which is embedded below is a presentation by Dr Anthony Leiserowitz of Yale University of the results of the lastest Gallup survey of attitudes of people throughout the world to climate change.  The survey has been carried out annually since 2006 and has a huge scope with nearly half a million people having been polled up to now. Although Dr Leiserowitz obviously believes in manmade climate change and the need to act to combat it, the figures provide interesting reading whatever your views.

The headline states that 40% of the world have not heard of climate change, but in fact the 40% figure includes those who answered “Do Not Know” and those who refused to answer the question, as well as those who actually said they had not heard of climate change.  It also, as Dr Leiserowitz carefully points out, does not mean that 40% have not experienced changes in climate themselves.   However, this headline figure is a good indication of how many people, usually the most disadvantaged by poverty and lack of education, are not aware of the debate and so have very little voice in deciding how the issue should be tackled.

http://www.youtube-nocookie.com/v/B3R6VE4EvnU&hl=en_GB&fs=1&rel=0

The analysis by country is fascinating and makes the video well worth watching. The results of the first question, on awareness, are not that surprising, with the developed world most aware of the debate and Africa & South Asia the areas least aware. Some countries have over 70% of their population unaware and because of their large populations India & China have by far the largest number of inhabitants who are unaware. The example of Bangladesh is used to analyse the huge gap in awareness between those who are highly educated (98% aware) and those who are mainly or totally uneducated (under 30%).

But the question of belief in the causes of climate change presents a different geographical picture, with the USA joining India and a number of African countries as those with the highest belief that climate change is due to natural causes. Also, it is the countries of South America, particularly Brazil, who feel the risk to them from climate change is the highest.

Finally, despite the differing views, it is interesting to note that in nearly all the countries which are major carbon emitters, there is a majority of those who are aware who state that their governments should be doing more.

For more details of this report and similar work, visit the Yale Project Climate Change Communication website