Bloomberg appoints Adam Freeman as first MD of Bloomberg Media for EMEA

19 May 2014

Bloomberg Media Group CEO Justin B. Smith today announced that Adam Freeman has been appointed as the first Managing Director of Bloomberg Media for Europe, the Middle East and Africa, responsible for leading Bloomberg’s multi-platform media operation – web, mobile, television, digital video, print magazines and live events – across the regions. The new leadership structure reflects Bloomberg Media’s new strategy to expand its global media footprint beyond television to multiple media platforms across European, Middle Eastern and African markets. Freeman’s appointment will ensure Bloomberg’s consumer media content, ad products, distribution, licensing deals are carefully tailored to serve each distinct, individual market. The new management structure is part of Bloomberg’s new global media strategy, first outlined by Smith in March. Freeman will start this week and will be based out of Bloomberg’s European headquarters in London.

Freeman is the founder of Mutual Media, a digital advertising start-up, and served as Chairman for Metropolis Music Group. During a thirteen-year tenure at The Guardian – most recently as Executive Director of Guardian News and Media until 2013 – he worked alongside the editorial leadership to drive the digital transformation of its print brands and spearheaded the expansion of its global commercial operations. Freeman held a variety of positions at The Guardian, including Director of Media Consumer Media and Digital, General Manager; and leadership roles in sales and marketing, publishing, advertising and business development.

“With bureaus in 72 countries, Bloomberg’s global presence is unrivalled in the consumer media industry,” said Bloomberg Media CEO Justin B. Smith. “Adam’s appointment is a statement of our ambition to develop the world’s leading next-generation global business media company. We will be investing across every platform – web, mobile, TV, digital video, print, live events – with a powerful focus on new digital channels and audiences. Adam has a clear track record of leading digital transformations and successfully building the types of teams and cultures required for media innovation. He is going to take our operations in Europe, the Middle East and Africa to the next level.”

“This is a world-class organization, sitting in a unique position of opportunity as the entire media landscape is evolving everyday. And the global aspirations here are immense — so when the opportunity came, I jumped at it,” said Freeman. “An inspiring entrepreneurial spirit permeates the entire company and with a dead set commitment here to invest, we are going to expand Bloomberg’s global footprint beyond TV, and take it across all media platforms, across continents. I can’t wait to get started with the incredible team already here and be a part of what Justin has begun to build.”

Freeman is Chair of the Advertising Association’s Media Business Course for 2013 and 2014 and is an active Member of the Advertising Association’s Council. He previously served on the Board of Directors for the Newspaper Marketing Agency (Newsworks) and Internet Advertising Bureau (IAB) Board of Directors. (Source: Press release)

Bloomberg and El Financiero to launch Spanish-language HD channel in Mexico and Central America

20 March 2013

Bloomberg Media Group, a division Bloomberg L.P., and El Financiero, the media branch of Grupo Lauman, an integrated solutions company, today announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg’s global business and financial insight with locally-produced content. The service will be offered in Mexico and Central America. The companies also plan to offer content online, on mobile sites and in print with a co-branded section in El Financiero newspaper.

“Mexico is one of the fastest-growing economies in the world, and our agreement with El Financiero allows Bloomberg to deliver the sharpest global business and financial insight to a critical market,” said Andy Lack, CEO of Bloomberg Media Group. “This is a significant part of the company’s strategy of forming partnerships with leading providers in markets that have a compelling economic growth story, as we have done in India, Turkey, Mongolia, Indonesia, Africa and the Middle East.”

“The new venture with Bloomberg will provide local investors, businessmen and opinion makers, with high-quality, relevant content that moves markets,” said Manuel Arroyo, President and CEO of Grupo Lauman and El Financiero. “We look forward to bringing to the table Mexico’s key influencers to further the discussion around this region’s economic growth.”

Scheduled to launch in late 2013, this will be the first business news channel available in HD throughout Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. It will be broadcast from El Financiero’s new HD studio in Mexico City. An executive producer from Bloomberg Television will be appointed to work alongside El Financiero to assist in the production of the network’s economic and business coverage. The programming will draw from Bloomberg’s extensive financial and economic data as well as reporting from the company’s 2,400+ journalists in 146 news bureaus across 72 countries.

Mr. Arroyo, along with Enrique Quintana, Chief Editor of El Financiero, will participate in the Bloomberg Mexico Economic Summit on March 21, 2013 at the Club de Banqueros de Mexico. This event gathers the country’s most influential political, financial and corporate minds to discuss the critical issues surrounding the region’s growth.

For more information about the Bloomberg Mexico Economic Summit please visit: http://www.bloomberglink.com/event/mexico-2013/