25 August 2010
Unicef’s website has an encouraging story about some of the efforts to educate young girls in Afghanistan. The girls often have to fight against those around them who do not think they should be educated but they are prepared to quote the Koran to underline their right to education.
The Bangladeshi organisation BRAC runs some of the schools. Their use of videos as educationa tools underlines the importance that broadcast material can have in teaching. That is why the AIB included the “Best children’s factual programme/series” and why we are supporting the work of our sponsor, 1GOAL
16 August 2010
The campaign by onr of our sponsors, 1GOAL, used the World Cup as a major focus. But with the World Cup over, much of the real work, is still to be done. 15 million people have signed up to support “Education for All”. Now we have to use this support, from footballers, celebrities and politicians, but most of all from ordinary people all over the world, to pressure world leaders to ensure every person receives an education which will help equip them for life, including getting out of poverty.
We are using the build up to the 2010 AIBs to keep promoting the cause of “Education for All”, looking at how broadcasting can help in both in campaigning and delivery of education.
This 1GOAL video celebrates what has been achieved so far:
[youtube http://www.youtube.com/watch?v=tADtmOdXJsI&fs=1&hl=en_GB]
15 million signups – but 72 million still need access to education. We need to show them more support
20 April 2010
Universal Primary Education is one of the 2015 Millenium Development Goals and is being supported by the Global Campaign for Education (GCE) and by 1GOAL. 1GOAL aims to raise awareness of the issue of lack of education and to put pressure on global leaders to devote energy and resources to meeting the millenium goal by signing up millions of supporters by the time of the world cup in South Africa. They are using famous footballers like Alessandro del Piero, Samuel Eto’o, Rio Ferdinand and legends including Eusebio, Zinedine Zidane and Sir Bobby Charlton as ambassadors to raise the profile of the campaign.
This week (19-25 April) has been designated Global Action Week for the campaign and today (20 April) 15 million children in over 100 countries are taking part in “Lesson for All” where they all study the same lesson.
Sign up now to join 1GOAL at www.join1goal.org! The more signatories, the more pressure there will be on world leaders to make good the promises made at the start of this millenium and end misery and waste of human talent that results from lack of education.
For more details of activities in Global Action Week go to the news item on the 1GOAL website and for more information on the Global Campaign for Education go to their website
The AIB is supporting 1GOAL by connecting them to broadcasters to help spread their message. 1GOAL is also sponsoring the “Best Children’s Factual TV Programme/Series” at The 2010 AIBs, since broadcasts are one effective way to deliver education, especially via mobile phones with the installed base of mobiles forecast to reach over five billion this year, reaching many even of the world’s poorest.
