23 August 2010
AIB is proud to present its climate change portal, developed with technology from UltraKnowledge. It automatically pulls in updates from news sites and blogs across the web, tags them and then cross-links them, providing a fantastic resource for those interested in climate change to check the latest news and opinions, and to cross-check the stories across multiple sources.
As you can see from the screenshots, the portal also provides a wall of images from the posted stories, which gives viewers a new visual way of browsing through and finding items of interest. Although the portal has only just been developed, it already contains (and has tags for) thousands of articles and posts, with hundreds more being added every day.
We will be using the portal to attract those interested in the debate on climate change, who will find it an invaluable resource. Also, we will be advertising the People’s Choice award and the vote for the “Best Coverage of Climate Change” at the 2010 AIBs, and so attracting many voters.
Full details of the portal can be found in the press release.
As a non-profit organisation, the AIB is looking for a partner to help pay for the development of this portal. It provides a great opportunity for a brand to associate itself with climate change issues and ensuring that the debate is as open and informed as possible. The portal technology can also be used to automatically pull in, cross-tag and present any type of content in innovative ways – not just text, but also images, audio and video. It therefore has enormous potential for broadcasters and programme rights holders looking to make best use of their archives. Anyone interested in these opportunities should contact roger.stone@aib.org.uk
16 August 2010
The campaign by onr of our sponsors, 1GOAL, used the World Cup as a major focus. But with the World Cup over, much of the real work, is still to be done. 15 million people have signed up to support “Education for All”. Now we have to use this support, from footballers, celebrities and politicians, but most of all from ordinary people all over the world, to pressure world leaders to ensure every person receives an education which will help equip them for life, including getting out of poverty.
We are using the build up to the 2010 AIBs to keep promoting the cause of “Education for All”, looking at how broadcasting can help in both in campaigning and delivery of education.
This 1GOAL video celebrates what has been achieved so far:
[youtube http://www.youtube.com/watch?v=tADtmOdXJsI&fs=1&hl=en_GB]
15 million signups – but 72 million still need access to education. We need to show them more support
20 April 2010
Universal Primary Education is one of the 2015 Millenium Development Goals and is being supported by the Global Campaign for Education (GCE) and by 1GOAL. 1GOAL aims to raise awareness of the issue of lack of education and to put pressure on global leaders to devote energy and resources to meeting the millenium goal by signing up millions of supporters by the time of the world cup in South Africa. They are using famous footballers like Alessandro del Piero, Samuel Eto’o, Rio Ferdinand and legends including Eusebio, Zinedine Zidane and Sir Bobby Charlton as ambassadors to raise the profile of the campaign.
This week (19-25 April) has been designated Global Action Week for the campaign and today (20 April) 15 million children in over 100 countries are taking part in “Lesson for All” where they all study the same lesson.
Sign up now to join 1GOAL at www.join1goal.org! The more signatories, the more pressure there will be on world leaders to make good the promises made at the start of this millenium and end misery and waste of human talent that results from lack of education.
For more details of activities in Global Action Week go to the news item on the 1GOAL website and for more information on the Global Campaign for Education go to their website
The AIB is supporting 1GOAL by connecting them to broadcasters to help spread their message. 1GOAL is also sponsoring the “Best Children’s Factual TV Programme/Series” at The 2010 AIBs, since broadcasts are one effective way to deliver education, especially via mobile phones with the installed base of mobiles forecast to reach over five billion this year, reaching many even of the world’s poorest.
12 April 2010
The Association for International Broadcasting is at MIP TV in Cannes where we officially announce the 2010 AIBs. We are excited by the inclusion of two new awards this year – one for the Best Children’s Factual Programme or Series, the other a “People’s Choice” for the Best TV Coverage of Climate Change.
I will talk more about the Best Children’s Factual Programme or Series in another post, and how it links in with our support of 1GOAL and the “Education for All” campaign linked to the World Cup in South Africa.
But let me now explain more about the new “People’s Choice” award. Up to now, all awards at the AIBs have been determined by an independent panel of judges, consisting of respected professionals from broadcasting and related industries – and this will continue to be the case for all awards apart from this special new award. The “People’s Choice” award recognises the increasing power of the audience to provide rapid feedback on programmes, often in real-time. We are harnessing the power of online tools and social networking to allow viewers from around the world to vote for the best programme in this category.
Each year, the topic for entries in this category will be chosen as something of great current interest. For 2010 the subject is “climate change” which creates great passion and interest around the world. By showcasing the best programmes from around the world, not only will the highest quality broadcasting be on view and brought to new audiences in many different countries, but the impact and opinions of climate change as it affects many different communities will be on display.
The shortlist of the best programmes will be available to view on different online platforms and viewers will have one vote for their favourite. More details on the viewing and voting procedures will be available nearer the time. But we are sure this will provide great interest to viewers and a fantastic platforms to the programmes entered.
We will be updating you on the progress of this award regularly in the lead up to the awards ceremony on 10th November.
19 March 2010
If your brand needs to reach broadcasters worldwide, there is no better way than sponsoring the AIBs.
Getting involved with the annual search for inspiring creativity delivers up to nine months of global exposure to well over 25,000 executives, editors, journalists, producers and others in international media.
With online and offline marketing, the AIB ensures that sponsors’ messages and brands appear regularly before our constantly expanding number of global contacts in TV, radio, online and mobile.
Look at the sponsorship opportunities in our page-turning brochure here, or download the PDF version here.
Then call Judy Lund or Simon Parrish on +44 20 7993 2557 (020 7993 2557 in the UK) to explore the opportunities for becoming involved in the 2010 AIBs.
