Box TV goes borderless with WRN Broadcast’s Alto Cloud

Box TV and WRN Broadcast today announce a partnership that sees Box TV’s music portfolio available across the globe. The move signals a confident step forward for Box TV, the biggest music television player in the UK, accelerating its robust distribution strategy with WRN Broadcast’s cutting edge cloud-based broadcast technology solution – a key new element of the company’s OTT offering announced at NAB 2013 in April.

Box TV’s network features seven premium music channels including Kiss, 4Music, Kerrang!, The Box, Magic, Smash Hits and heat. Each channel has its own personality catering for every music enthusiast with original and innovative programming.  Kiss, Kerrang! Magic, Smash Hits and The Box have already launched successfully in new territories.

Scott Monks, Box TV’s director of international said: “Box TV has already secured carriage on a number of key television platforms across the world. Demand has also been particularly high from small and medium sized platforms. However, physically accessing the channels from the UK was a problem for some and we required a fast, innovative and cost effective distribution solution. WRN Broadcast’s Alto Cloud solution solves this issue for us. If a platform has good IP connectivity they can receive our premium channels in broadcast quality anywhere in the world. It’s great to see the portfolio reaching new and emerging audiences which is really at the heart of our plans to make Box TV borderless.”

David Treadway, CEO, WRN Broadcast commented: “Our new range of OTT delivery services are proving a fantastic way of delivering content to a global market and the tailored Alto Cloud solution for Box TV is a perfect example of this. WRN Broadcast continues to listen to it’s clients in order to better assist them in meeting their business and broadcasting objectives. We look forward to continuing our work with Box TV and watching the continued success of the network on a global scale.”

Box TV’s seven channels are available via WRN Broadcast’s ground-breaking technology now.

(Source: WRN Broadcast press release)