Ipsos Affluent Survey Europe 2015 results reaffirm cross-platform strength
Bloomberg Media, has reinforced its position as the number one business media brand* in Europe with the results of this year’s annual Ipsos Affluent Survey Europe (formerly European Media & Marketing Survey or EMS), the industry benchmark and globally recognised advertising tool.
The results, out today, survey the top 13% of adult European consumers based on personal income. They demonstrate the high influence** and value of the Bloomberg Media audience, showing them to be 43% more influential than the average survey respondents, as well as collectively in command of €3.9 trillion of corporate spend.
The survey confirms Bloomberg Television as the business and financial television channel of choice for advertisers wishing to reach upmarket business professionals during the business day.***
The release of the European data also shows the strength of Bloomberg Media’s digital products. Bloomberg Media has the highest reach of high-net-worth individuals (€950k+ private investments excluding home/mortgage), C-suite officers, business decision makers and financial professionals in the competitive set.
Adam Freeman, Managing Director, Bloomberg Media, EMEA, said: “The strength of our multi-platform portfolio of brands continues to grow and these Ipsos results reaffirm the power of our audience across Europe. As the number one business media brand in Europe, we can offer unique integrated campaigns for commercial partners wanting to engage elite business individuals and influencers during the most important times of the working day, something we are immensely proud of.”
Source: The Ipsos Affluent Survey Europe 2015 / Affluent 17
* Competitive set = CNBC, FT, Economist, Time, WSJ, INYT and Forbes.
Bloomberg total monthly audience= NET (Bloomberg Television viewed last month; visited website/mobile site/app last 30 days (Businessweek.com, Bloomberg.com, Bloomberg Markets), AIR of Bloomberg Markets; AIR of Businessweek x 4).
For dailies, monthly reach =NET (AIR x 24; digital monthly reach). For weeklies, monthly reach =(AIR x4; digital monthly reach). For television, monthly reach =NET (viewed channel last month; digital monthly reach). For Forbes monthly reach =(NET 1x AIR; digital monthly reach) as Forbes AIR is for three weekly and software is unable to reach a monthly code.
** Partaken in any of the following five opinion leading activities: had a book published, set up a new company, been interviewed on television/radio/in the press.
***Viewing figures based on R&F weekday day part probabilities using one spot per hour 06:00 – 17:00 CET. Competitive set defined as CNBC and Bloomberg Television.