The dynamism of the UK market  gives the perception that it is  a template for the development of digital television. Innovations shaping the market extend from the Freeview DTT service, through Sky’s confidence in their personal video recorder service and high definition broadcasts, to the BBC’s iPlayer, a landmark for on demand television services, not only stimulating the broadband TV sector, but also the cable operator Virgin Media that has championed catch-up TV as part of its wider VOD offering.

Neighbouring Ireland is only just launching its DTT service, but will be able to use the latest technologies, making the proposed pay-TV platform one of the most advanced in the world. It will compete with the established Sky DTH platform and a newly merged national cable operation

This new report, part of the Broadband TV News Briefing Series provides a concise analysis of both the UK and Ireland, and how ten years after the launch of digital services, new opportunities continue to emerge. At over 25,000 words it is significantly longer than the other products in the series.

• Understand the business models of the leading players
• Discover how to place your content on the broadcast platforms
• Contrast the different approaches to high definition television
• Evaluate the prospects for IPTV
• Analyse key subscriber data
• Assess the prospects for high definition television
• Learn how established broadcasters are embracing new distribution technologies
• View the technologies powering the next generation broadcast platforms