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CELEBRATING RADIO

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WORLD RADIO DAY 2016

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03

GUNDA CANNON

EDITOR

ASPECIALAIBPUBLICATIONMARKINGWORLDRADIODAY2016

THE BUSINESS

OF RADIO

Thepowerofradio

Keyplayers

Touching billions around theworld every day

The $25bn global industry

AIBMembersdelivernews,

educationandentertainment

Howradioremainsrelevant

andsuccessful inthedigitalage

Celebrating Radio

is published by AIB, the

Association for InternationalBroadcasting

AIB is a not-for-profit, non-governmental

organisation that represents, promotes and

supports itsmembers

Through this magazine and its online publications

AIB reaches in excess of 26,000 people working in

electronicmedia globally: media executives,

producers, editors, journalists, technical directors,

regulators, politicians andacademics.

Talk to us to explore how AIB can help you reach the

key individuals you need to influence and to find out

about the outstanding, highly cost-effective benefits

of AIB membership

AIB

PO Box 141 | Cranbrook | TN17 9AJ | United Kingdom

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+44 (0) 20 7993 2557

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contactaib@aib.org.uk

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www.aib.org.uk

CHIEF EXECUTIVE

Simon Spanswick

E

simon.spanswick@aib.org.uk

EDITOR

Gunda Cannon

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gunda.cannon@aib.org.uk

ADVERTISING

TomWragg

Business Development Director

E

tom.wragg@aib.org.uk

DIRECTOR, ASIA & HEAD OF SPORT

John Barton

Business Development Director

E

john.barton@aib.org.uk

REGIONAL HEAD | SOUTH ASIA

Amitabh Srivastava

E

amitabh.srivastava@aib.org.uk

COORDINATOR, AIB SECRETARIAT & THE AIBS

Clare Dance

E

clare.dance@aib.org.uk

The views and opinions expressed in this publication

are not necessarily those of AIB. The publisher

accepts no responsibility for errors, omissions or

the consequences thereof

Copyright

© 2016 Association for International

Broadcasting

Radio is the world’s oldest electronic mass medium

and it remains central to billions of people’s lives

around the world. Radio informs, entertains and

educates them throughout the day and night.

Radio has a range of unique attributes. Among them is

radio’s immediacy and intimacy, encouraging a one-to-

one relationship between listener and presenter that no

other medium can match. In many countries, radio is

empowering, delivering education and information

that’s relevant to audiences.

Radio is also big business. Ofcom, the UK media

regulator, suggests that in 16 out of 18 countries it

studied, radio revenue has increased every year since

2010. The regulator goes on to say that in 2014,

global radio revenues totalled £28.1bn (around

US$40bn), with a growth noted each year since 2010.

These increasing global revenues demonstrate clearly

that radio is a significant industry that is maintaining

– and growing – its important, central place in the

global media marketplace.

So radio is very much alive and we at the Association

for International Broadcasting feel that it is important

to mark World Radio Day 2016. A number of the

AIB’s Members operate radio services, reaching

domestic or international audiences. They touch

people every day, with news, information and

entertainment. In some parts of the world, they

provide a lifeline to people in need – in refugee camps,

for example, where sources of news and information

are severely limited.

Radio continues to evolve, as audiences’ expectations

increase and the need for information grows. This

booklet reports on some of the work that AIB

Members are doing in radio across the planet and

provides data on their services.

If by chance you thought radio was ‘old hat’, you will

be surprised how varied and up-to-the-minute it

actually is.

And if you ever get stranded anywhere remote, be sure

to have a radio about your person!

WELCOME

Radio is big

business,

maintaining

and growing its

global

revenues

WELCOME

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THE BUSINESS OF RADIO