The Business of Radio
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RNW Media provided the

equipment and the training, with

assistance from IMS, a Danish non-

profit media support group. This

enabled the Aleppo Media Center

to broadcast news and information,

and beam a message of hope to the

people who have stayed behind in

the ruined city.

PARTNERSHIPS AREKEY

Local and international partners are

key to making these projects work. In

recent years, RNWMedia has teamed

up with various organisations to

produce radio broadcasts in several

troublespots, including Libya,

Yemen and Central Africa.

These programmes fill an acute

information vacuum. They reach a

wider audience than our usual

target group of 15 to 30-year olds.

But the objective remains the same:

providing a reliable and independent

news source that can contribute to

better living conditions.

In most of its target countries,

RNW Media reaches the young

generation through online

platforms such as social media. But

in areas of conflict or disaster

where connectivity is low or non-

existent, radio remains by far the

most effective and powerful tool.

SOCIAL CHANGE

Radio is also one of the media that

RNW Media uses to promote social

change in countries where freedom

of speech is restricted. Radio is a

direct and powerful tool for

communication, particularly in

areas with little or no connectivity.

RNW Media is the successor

organisation to Radio Netherlands

Worldwide, an international

broadcaster with a heritage

stretching back almost 70 years. We

use its expertise to reach our young

audiences in the Middle East and

Africa through radio. We do this in

close collaboration with local

partners, who know best what our

target groups need.

SYRIA

One of our projects is Ma3akom,

the only dedicated independent

satellite channel broadcasting to

Syria and millions of Syrian

refugees in surrounding countries.

Ma3akom offers reliable, objective

news with a focus on freedom of

expression, human rights and the

personal stories behind the conflict.

Our main partner is Radio

Rozana, an independent

broadcaster based in Paris, which

has a network of around 40

reporters in Syria. These local

correspondents zoom in on the

daily lives of ordinary Syrians, who

regularly join our shows to have

their say.

More than 95 percent of the

Syrian population have access to

satellite TV and thus are able to

receive Ma3akom. The same goes

for three quarters of the millions of

Syrian refugees in surrounding

countries. Ma3akom gives them

access to an alternative perspective.

LIBYA

Another successful RNW Media

project is

Huna Libya

, a live one-

hour magazine programme

broadcast to Libya every Monday

via satellite, FM and Livestream. It

is an interactive radio show

catering for a young audience, who

contribute through phone-ins,

Facebook posts or WhatsApp and

Viber voice messages.

Huna Libya

has a fixed format,

featuring reports, vox pops and in-

depth interviews with politicians,

including government ministers.

Launched in May 2015 in

partnership with Al-Wasat and

other local media, the programme

has been a major success, hitting

100K likes on Facebook and

winning nominations for two major

international awards.

FRANCOPHONEAFRICA

One of the RNW Media evergreens

is

Rencontres & Profils

, an evocative

interactive radio programme made

in Africa by young Africans. The

15-minute show is in-depth,

interactive and incorporates social

media. Its storytelling formats

include interview, discussion and

testimony.

Rencontres & Profils

is broadcast

by around 200 stations in

francophone Africa each week.

That number has remained steady

over the years. Coordination is in

the hands of seasoned Benin-based

radio producer Razzack Saïzonou.

RNW Media is always looking

for innovative ways to help

transform societies and improve

lives. In a closed society like Cuba,

for instance, we make up for the

lack of connectivity by distributing

audio items on external hard drives

and USB drives which are passed

from person to person. The audio

contains personal stories of young

change-makers discussing sensitive

issues as well as the future of their

country.

RNW Media works with people

aged 15 to 30. The reason is simple:

if you want to change society,

young people are the ones who

make a difference. But to shape a

better future, they need information.

So we help them get access to

independent journalism and media.

Drawing on local expertise to co-

create content, we build and

connect communities. We use

various types of media, often

simultaneously or mixed. Radio is

one of them. Avery important one.

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Main Image

Despair in Aleppo

Top right

Karima Idrissi,

presenter on

Huna Libya

Bottomright

Daniel Maissan

training a Radio-

in-a-Box user

www.rnw.org

PROMOTING CHANGE

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THE BUSINESS OF RADIO

CELEBRATING RADIO

|

WORLD RADIO DAY 2016

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