Stockholm-based Newstag has just secured
$1.3m of seed funding. It’s an important step
towards the company’s vision to create
change by tagging relevant content from all
over the world. We asked CEO Henrik Eklund
how Newstag combines new user behaviours
and demands with modern technology and
quality news sources
ewstag is set to
become the
world’s largest
video network for
professionally-
produced news
content. The
platform will bring together video
news stories from content
producers around the world,
including AP and Reuters, as well
as brands and NGOs. The ‘mobile-
first’ service will enable users to
create personalised video newscasts
on their smartphones, tagging
news, brands and NGOs to create
relevant and customised feeds to
consume and share with their peers
through social networks.
Value will be created through
advertising and revenues will be
redistributed within the system.
Once they’ve reached a certain
level, users can spend their income
or choose to make a difference by
allocating money to causes and
research projects they find relevant.
What’s your vision?
We are trying to take the global
future seriously. Our vision is to
create a sustainable and relevant
news source in a way that has far-
reaching benefits.
Our platform not only
encourages people to engage in the
global news flow, but proposes a
radical solution to some of the
world’s media challenges by using
the power of the crowd. By
balancing the interests of all
stakeholders – users, content
owners, brands and NGOs – we
hope to transform the traditional
media business model. We want to
make a difference while also
inspiring and empowering others
to do good too. Newstag isn’t a not-
for-profit organisation, but it’s a
new business model with a focus
on social innovation.
How will Newstag benefit the
users?
On our platform users will be able
to find and tag video news stories
that they can trust. Newstag will
provide a single destination for
professionally-produced video
news content from a wide range of
NEWSWITHBENEFITS
N
