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MEDIA MARKETS
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THE CHANNEL
2014 a great year
for Eurosport
On 30 May this year, Discovery
Communications, the world’s
number one pay-TV programmer,
took controlling interest in
Eurosport, expanding its portfolio
to reach 2.7bn cumulative
subscribers across more than
220 countries and territories.
The deal is designed to enable
Eurosport’s brands and business
operations to expand by drawing
on Discovery’s operational scale,
local expertise and global
platforms, and create new value
for advertisers, affiliates and
audiences across Europe and Asia.
With the addition of Eurosport’s
six pay-TV brands, Eurosport,
Eurosport HD, Eurosport 2,
Eurosport 2 HD, Eurosport Asia-
Pacific and Eurosportnews,
Discovery Communications now
operates more than 210
worldwide TV networks.
This year, the French Open, one
of Eurosport’s key properties,
achieved its highest average live
audience figures – making it the
best ever broadcast of the tennis
Grand Slam on Eurosport.
Eurosport Group CEO Jean-
Thierry Augustin says these
fantastic achievements are the
results of the channel’s strategy
to identify and secure exclusivity
in specific European markets on
key properties – the French Open
being a prime example.
Also in May Géraldine Filiol
took over as new Director of
Communications at Eurosport
Group, to manage the international
and Paris-based teams in charge
of media relations, TV channel
marketing and digital services
promotion.
RRsat Global Communications
Network has signed a seven year
agreement with Cisneros Media,
one of the largest producers of
Spanish-language content in the
Americas, and pay-TV operator.
RRsat will provide Cisneros
Media with full playout and global
distribution services of their pay-TV
channels that include Venevision
Plus, VmasTV and VePlusTV. As
operations expand, a new RRsat
playout centre will be established
at the Venevision Studios. RRsat
will also have fibre connectivity
to its US media centre in Hawley,
PA and RRsat's global fibre
network.
RRsat will be exhibiting at IBC
2014 in Amsterdam (1.B24, Hall
1). Simon Kay, MD RRsat Europe
said RRsat is at a critical moment
in its history, with recent
acquisitions and customer wins
positioning the company in a
period of planned sustained
growth.
In August RRsat reported
revenues of $32.5m for Q2/2014,
up 10.2% year-over-year. Kay
pointed to acquisitions made
over the past year which
strengthened RRsat’s position
globally and resulted in great
work – from the NFL, to the
World Cup, distributing channels
across the globe, and film
restoration projects from
Hollywood’s golden age.
Kay says being present at IBC
gives RRsat the opportunity to
tell these stories, show what’s
new and innovative, and
demonstrate how this could
translate into success for other
businesses.
RRsat for
Cisneros + IBC
