Page 45 - AIB | The Chanel | Issue 2 2012

with PoPs in London, Paris, New
York, Athens, Singapore and other
broadcast centres.
With our ʹIstreamʹ product we
can stream video over the public
internet in order to speed up the
implementation of service or to do
some occasional use – it allows us
to implement the service within
hours, we donʹt have to wait for a
VPN fibre to be implemented
which can take even 45‐90 business
days. So we definitely see fibre as a
big partner to our operation. At the
moment we have in place more
gigabits than megabits for satellite
so it is a very nice partnership. And
as the price of fibre is always going
down this helps us to be cost‐
effective as well.
How do you stay competitive?
We always approach things from
the perspective that we want to
offer a client a solution that can
save him cost and allow him to be
more flexible and creative. Let me
give you an example. For the last
two years we have been the beta
site for a young company called
NovelSat which created a
technology to support more
megabits and less megahertz.
Under a final product line testing
we managed to carry more than 300
megabits in a 72 megahertz
transponder which is a dramatic
change in the market – so we told
our end users ʹhey, you can reduce
your megahertz cost over the
satellite ‐ here it isʹ. We create
added‐value for customers.
For Thomson Reuters for
example, by choosing a different
satellite which covers all the
Americas with one beam we
managed to maintain the same
coverage but reduce cost ‐ before
Reuters paid for two satellites, one
for North and one for South
America.
What's the outlook?
SatLink will definitely continue to
be a service provider oriented
company and listen to our
clients/partners. We are also
looking at new segments in the
market to be implemented, like
OTT opportunities, increased
handling of content, with the ability
to offer distribution. There will be
growing requirement for movie
theatre or digital theatre, this is a
sector we are looking at. For data,
we are launching an X‐band
solution to provide a global
solution for the government and
NEWS CHANNELS | THE CHANNEL
Content
manage-
ment is an
area of
strong
future
expansion
“
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WWW.SATLINK.TV
THE CHANNEL | ISSUE 2 2012 | 45
enterprise sector.
Generally, I can see more DTH
players becoming available,
specially in Eastern Europe and
South America, Africa. HD will
become a sector on the satellite
segment, as more and more
platforms are going HD only and
this is definitely good news for us
as well.
What's on your wishlist?
We are a partner of the key players
– such as SES, AsiaSat, Spacecom
and Eutelsat – and involved in their
user conferences, and from time to
time we have discussions with
them about the industry future.
What I would like to see is more
satellite operators launching more
powerful satellites, more
bandwidth to be available. I believe
Ka also entering the market will
help. This is high on my wish list:
that the price of the space segment
will go down to allow more traffic
to be implemented.
And itʹs happening – with more
players and more consolidation
between satellite operators the
cost of the satellite segment can
go down.
David Hochner, thank you.