euronews is the only media offering multi-lingual services on TV, mobile and on all main digital platforms. The formula is a success. Once again euronews confirms its leading position among the international news TV channels in Europe. For the sixth consecutive survey release, euronews ranks number 1 in weekly reach.
EMS-C-EMS study, released on September 27th, measures the media consumption of 46.4 million upmarket viewers in Western and Eastern Europe. EMS Digital Life, an extension to EMS ¡V looks into the digital consumption of 44.4 million internet users.
¡§EMS demonstrates that euronews has become a major brand in Europe, perfectly fitting the today¡¦s digital world. With multilingual and short format news, euronews has all the key assets to develop rapidly on all digital platforms. In summer 2010, euronews has enriched its digital offer by launching a new connected TV service with Panasonic Vieracast and an iPhone application. Both services contribute to the success of the brand and new languages such as Persian, due to be launched in October, will make euronews available to an even wider audience around the world.¡¨ said the Managing Director of euronews Sales, Olivier de Montchenu.
15m upmarket Europeans in contact with the euronews brand
Each month, more than 15m upmarket Europeans are watching, reading or interacting with euronews content on TV, online or on their mobile phone.
euronews TV is particularly successful in some of the most important markets in Europe. The channel ranks 1st in weekly reach in France, Germany, Spain, Portugal, Belgium/Lux., Austria, Switzerland, Finland and Russia.
euronews is the perfect fit to the Europeans¡¦ need for information
EMS Summer 2010 release demonstrates once more that TV and Internet are the top 2 sources of information for current affairs, with 31% and 26% of Europeans turn to first to these media respectively. News is also the TV genre obtaining the highest opinion rating with 71% of upmarket Europeans enjoying it and being satisfied with the current TV offer.
Languages remain a crucial issue in Europe particularly in the Eastern part where a half of the population does not understand English enough to watch TV or read a newspaper. Therefore, addressing them in their own language remains vital.
euronews has the key assets to meet the needs of Europeans: euronews is the only service to provide news in 9 languages, with a 10th language ¡V Farsi (Persian) to be launched next month.
euronews digital strategy is a success
Beyond TV, EMS Digital Life shows that 4.9 million upmarket Europeans (10.9%) are watching and reading euronews content online or on their mobile phone each month. The euronews digital offer is fully integrated in the brand development and allows the channel to reach new audiences that would not watch euronews on TV on a regular basis. EMS shows that 2.7 million Europeans watching or reading euronews content online or on mobile actually did not watch any euronews programming on TV in the past month.
Services ¡V also available in 9 languages – include euronews.net, m.euronews.net, RSS feeds, live streaming and online Video on Demand.
euronews expanding with the growth in digital consumption
euronews has always striven to stay one step ahead of the game by adopting digital technologies as early as in 1999. The channel now benefits from the growth in 3-screen consumption.
EMS Digital Life shows that 43% of Europeans watch TV programming on a laptop and 8% on a mobile device (mobile phone, MP4, etc).
Watching TV & video programmes is particularly popular amongst smartphone users.
EMS Digital shows that in 2009, a quarter (26%) of upmarket Europeans owned a smartphone, Blackberry or an iPhone. A half of all smartphone users access the internet via a 3G connection or an or equivalent which is fast enough for streaming multimedia. 26% of smartphone users in Europe watch video clips, films or TV programmes on demand every week.
Again, euronews embraced the mobile phone market revolution at an early stage. Today, m.euronews.net is ready to provide content to all internet-enabled mobile phones and the TV channel is broadcast live on 26 mobile phone networks throughout Europe. In July 2010, euronews has launched an iPhone application dedicated to its iconic programme no comment.
(Source: euronews press release)